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For Founders & Entrepreneurs

You Built It. Now Protect It.

A liquidity event changes everything. The window to minimise taxes, diversify concentration risk, and build a real wealth plan is narrow — and the stakes are too high for generic advice.

What Founders Tell Us

The critical window.

“"I'm closing a funding round and getting secondary liquidity. What do I do with ₹5Cr overnight?"”

We deploy liquidity events strategically — staggered STP, PMS allocation, and fixed income parking to avoid lump-sum timing risk while keeping capital working.

“"90% of my net worth is in my company. If the company stalls, I lose everything."”

We specialise in diversifying founder concentration risk — building a resilient personal portfolio independent of business performance over 24–36 months.

“"I have ESOPs from my previous startup, a new venture, and personal savings all tangled up."”

We untangle the complexity — mapping every asset, obligation, and tax position before building a clean, structured personal wealth plan.

What We Do for Founders

Liquid. Diversified. Structured for growth.

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Liquidity Event Planning

Pre-sale structuring, capital gains minimisation, and immediate post-close deployment strategy for secondary sales, acquisitions, and IPOs.

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Concentration Risk Reduction

Systematic diversification away from founder equity — building a separate personal wealth base over time without disrupting the business.

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ESOP Portfolio Strategy

Vested ESOPs, exercise timing, and post-exercise deployment — coordinated with your CA for maximum tax efficiency.

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Personal Runway Fund

A liquid, low-risk reserve structured to fund 3–5 years of personal expenses — giving you the freedom to make bold business decisions.

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Global Diversification

GIFT City funds, international ETFs, and currency hedging strategies for founders with global ambitions or NRI considerations.

Map Your Exit Plan

Tell us where you are in the founder journey — we'll give you a clear picture of what your wealth plan should look like from today.

    🔒 Strictly confidential. Founder-to-founder discretion.